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The 3rd most important factor for students when choosing a university is the university’s mascot*. As a knee-jerk response to this information, we knocked together the World University Mascot Rankings (WUMR).
First up, we asked our Twitter punters to DM us a shed load of mascot photos. Some of you took liberty and sent videos and GIFs instead, which resulted in an automatic disqualification. We also mixed up Nottingham and Nottingham Trent, but that’s an easy thing to do.
We ran eight Quarter Final polls that attracted over 3,000 votes as desperate marketing teams saw an opportunity to be relatable. Eight mascots made it into the semi finals.
The semi finals took place as the UCU Strikes were in full swing. UCU punters had to decide whether voting in the WUMRs was in favour of the marketisation of higher education, or against. To be honest, we don't know the answer to that either.
Watch the drama as it unfolded on Twitter.
For the finals we asked punters to consider a number of important mascot factors before casting their vote, including Heritage XP, Attack, Recruitment HP, and Mascot impact.
It all got a bit intense during the final. Over 6,800 votes were cast. The total reach was literally through the roof (not literally). Universities Scotland voted. A tourist board shared the poll. An Olympic swimmer voted. We also got some unexpected press coverage.
During the night, finalists called on their international partners for votes. New Zealand was dragged into it.
After a hard fought competition, Wolfie took a well deserved win! But it was close - only 2% separated 1st and 2nd place (41.9% and 39.8%). But 3rd and 4th place was even closer - 0.3% of the vote seperated Lion and Lamb (9.3%), and Keele Squirrel (9%).
Well done to all mascots, and social media teams, who took part!
Our VC also decided to confuse things even further by presenting all quarter finalist with a Bronze Mascot Excellence Framework (MEF) award, semi finalists a Silver MEF, and our finalist a Gold MEF (we didn't design this one).
The below WUMR rankings are based on the public vote. We should paywall this shit.
|Ranking||University||Total number of votes across all rounds||MEF result|
|1||Wolfie, University of Limerick||4,043||Gold|
|2||Stirling Squirrel, University of Stirling||3,817||Gold|
|3||Lamb and Lion, Plymouth Marjon University||1,151||Gold|
|4||Keele Squirrel, University of Keele||894||Gold|
|5||Dylan the Dragon, Cardiff University||852||Silver|
|6||Cyril the Squirrel, Aston University||395||Silver|
|7||Ron the Democracy Mascot, University of Warwick||325||Silver|
|8||Reffie the Referencing Raptor, University of Worcester||287||Silver|
|9||Steve the Stag, University Of Surrey||206||Bronze|
|10||Ruskin the Rhino, Anglia Ruskin University||130||Bronze|
|11||Dundee Penguin, University of Dundee||120||Bronze|
|12||Hampton, University of Northampton||106||Bronze|
|13||HSE Crow, HSE University St Petersburg||91||Bronze|
|14||Strathosaurus, University of Strathclyde||83||Bronze|
|15||Kent Bunny, University of Kent||78||Bronze|
|16||Pete and Penny, Youngstown State University||72||Bronze|
|17||Jez (retired), Edge Hill University||68||Bronze|
|18||Leeds Beckett Bear, Leeds Beckett University||67||Bronze|
|19||BCU Lion, Birmingham City University||62||Bronze|
|20||Newcastle Lion, Newcastle University||60||Bronze|
|21||Waseda Bear, Waseda University||56||Bronze|
|22||Salford Lion, University of Salford||53||Bronze|
|23||Clancy the Lion, University of New South Wales||51||Bronze|
|24||Roehampton Zebra, University of Roehampton||49||Bronze|
|25||IUPUI Jaguars, Indiana University - Purdue University Indianapolis||49||Bronze|
|26||York Duck, University of York||48||Bronze|
|27||Winston the Lancer, University of Windsor||43||Bronze|
|28||Glasgow Tiger, University of Glasgow||35||Bronze|
|29||Claws the Legal Lion, Cardiff University||31||Bronze|
|30||NTU Tiger, Nottingham Trent University||29||Bronze|
|31||Terry the Bear, University of Warwick||16||Bronze|
|32||Hanyang Lion, Hanyang University||14||Bronze|